Blog: Leonie BarrieStick the stick man

Leonie Barrie | 21 July 2004

It seems the compensation culture that is working its way into every aspect of our lives has reached China too - a sure sign that the country is fast-catching up with the West. A Beijing designer is seeking 2 million yuan (US$240,000) compensation from Nike for what he says is copyright infringement of a stick-man logo. Nike used a similar image in its "Creativity in Sports" campaign in 2002. Nike's lawyer makes the point that stickmen have been around since stoneage times. So why did it pay an American advertising agency 25 million yuan ($3 million) to design a similar logo? 


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?