Blog: Leonie BarrieStorm in a DD cup

Leonie Barrie | 14 July 2008

Beleaguered retailer Marks & Spencer has hardly been out of the news over the past few weeks, what with a recent profit warning followed by boardroom battles over plans to elevate its boss into the additional role of executive chairman.

But an issue of an altogether different nature has now found its way into the headlines, and could provide some insight into why shoppers seem to be turning away from the high street stalwart in their droves: a GBP2 surcharge on bras above a DD cup.

More than 900 people have joined a Busts 4 Justice protest group on the Facebook website to voice their anger at the so-called ‘tit tax’ on bigger bras, arguing that you don’t have to pay more for an extra large T-shirt, or less for a smaller pair of trousers. They also point out that other high-street lingerie retailers manage to offer one price across all sizes.

M&S, however, says it is “standard industry practice” to cover the cost of the additional fabric and work required to make larger sizes. But I wonder how long it will be before it realises it has made a real boob with this tax?


BLOG

Why a balanced scorecard drives the best decisions

Among the highlights on just-style last week, we offer advice on how to achieve a balanced scorecard to help supply chain managers make the best decisions around where in the world their garments are ...

BLOG

How social media is forcing apparel brands to think green

Social media, since its evolution, has undoubtedly changed the world as we know it....

BLOG

TAL refocuses and rebalances before growth

By his own admission, Roger Lee, CEO at Hong Kong based apparel giant TAL Group, is an optimist. And it's a trait that has stood him – and the 70-year-old company he leads – in good stead in recent ye...

BLOG

VF Corp splitting into two companies

Last week started with news that US apparel giant VF Corp is to spin off the group's denim and outlet businesses into an independent, publicly traded company – in a move that will enable it to focus o...

just-style homepage



Forgot your password?