Blog: Leonie BarrieSushi style

Leonie Barrie | 7 July 2004

Try as I might, I'm still searching for a link between sushi and socks. One of the more bizarre press releases to come my way today is promoting a range of sushi-inspired baby socks, caps, and washcloths "which look like something out of your local sushi bar!" Now my understanding of sushi is, in the broadest terms, a Japanese dish of raw fish and other delicacies wrapped with rice and seaweed.

But US firm Pink Confection has taken this one step further: "Sushi & Socky contains two freshly rolled pieces of sushi made out of 3 pairs of rolled socks. In the middle is a coloured sock rolled inside of a white and then black sock. Washimi contains one coloured wash cloth resting on a white wash cloth, all tied together with black ribbon acting as seaweed. Cappa-Maki contains 3 baby caps in a roll. All are packaged in sushi take out containers with the ingredients and net weight on the labels."

To my mind this takes lateral thinking to the extreme. Maybe the range was inspired by a good meal - and a few too many bottles of sake rice wine!

Let the good times roll


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?