Blog: Leonie BarrieSushi style

Leonie Barrie | 7 July 2004

Try as I might, I'm still searching for a link between sushi and socks. One of the more bizarre press releases to come my way today is promoting a range of sushi-inspired baby socks, caps, and washcloths "which look like something out of your local sushi bar!" Now my understanding of sushi is, in the broadest terms, a Japanese dish of raw fish and other delicacies wrapped with rice and seaweed.

But US firm Pink Confection has taken this one step further: "Sushi & Socky contains two freshly rolled pieces of sushi made out of 3 pairs of rolled socks. In the middle is a coloured sock rolled inside of a white and then black sock. Washimi contains one coloured wash cloth resting on a white wash cloth, all tied together with black ribbon acting as seaweed. Cappa-Maki contains 3 baby caps in a roll. All are packaged in sushi take out containers with the ingredients and net weight on the labels."

To my mind this takes lateral thinking to the extreme. Maybe the range was inspired by a good meal - and a few too many bottles of sake rice wine!

Let the good times roll


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?