Blog: Talking shop at Tesco

Joe Ayling | 19 April 2011

just-style has been invited into London this morning for a media briefing on UK retail giant Tesco's full-year results. The figures could hardly be described as sluggish - with profits soaring 11.3% on strong Asian demand - but domestic demand was down.

In terms of clothing sales, which reached the GBP1bn mark last year, the UK is where its at for Tesco.

On the way here I encountered the bullish tactics of another western food bohemoth, McDonald's, when a street rep handed me not one but 25 Big Mac vouchers. Not only that, but the vouchers are only valid today. Tesco will need a more effective tactic to continue its progress on UK soil.

The venue for today's briefing is The Royal Bank Of Scotland, and where else for a supermarket raking in GBP3.54bn profits last year.

Follow further coverage on just-style throughout the day and also on Twitter.


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