Blog: Tantalising trip home from SLDF

Joe Ayling | 18 November 2010

It's a return to the newsdesk for me after spending the past week reporting on Sri Lanka's apparel industry.

Sri Lanka Design Festival 2010 was a real success, for both the country and the international delegation there.

Eventually the time came to swap Colombo's coastline for Baltic Britain, as we boarded our Sri Lankan Airlines flight back to the UK.

There was more flirting with paradise to come though, as the plane touched down to drop off half the passengers in the Maldives.

Tantalisingly, the airline's front-view and ground-view cameras showed the white beaches and bright blue waters as we landed, before dozens of honeymooners skipped off into luxury.

Together with garments, tourism will be a key driver to Sri Lanka's economy for it to recover from a 30-year civil war.

The country wants to add green credentials and design elements to their clothing exports, and certainly seem to be thinking outside the box. As an industry expert told me on the flight home though, it will take long-term agreements with leading Western retailers to ensure a return on their investments.


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