Blog: Tantalising trip home from SLDF

Joe Ayling | 18 November 2010

It's a return to the newsdesk for me after spending the past week reporting on Sri Lanka's apparel industry.

Sri Lanka Design Festival 2010 was a real success, for both the country and the international delegation there.

Eventually the time came to swap Colombo's coastline for Baltic Britain, as we boarded our Sri Lankan Airlines flight back to the UK.

There was more flirting with paradise to come though, as the plane touched down to drop off half the passengers in the Maldives.

Tantalisingly, the airline's front-view and ground-view cameras showed the white beaches and bright blue waters as we landed, before dozens of honeymooners skipped off into luxury.

Together with garments, tourism will be a key driver to Sri Lanka's economy for it to recover from a 30-year civil war.

The country wants to add green credentials and design elements to their clothing exports, and certainly seem to be thinking outside the box. As an industry expert told me on the flight home though, it will take long-term agreements with leading Western retailers to ensure a return on their investments.


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?