Blog: Leonie BarrieTesco eats into non-food market

Leonie Barrie | 17 January 2005

News that Tesco, the UK’s leading supermarket chain, is to test a new non-food store this year selling clothing among other items will set sparks flying on the UK high street. The current success of Tesco and its rival Asda has been largely driven by their success in non-food categories. In clothing in particular they have led the transformation of supermarket fashion brands, offering an irresistible combination of price and quality that has snapped market share from some long-standing rivals along the way.

The move by Tesco will only accelerate the chain’s climb. And with the UK planning regime making permission for new supermarkets tough to obtain, the development of a non-food chain would also provide Tesco with another route to UK sales growth.


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