Blog: Leonie BarrieThe knicker vicar

Leonie Barrie | 20 October 2006

A vicar in a small New Zealand town has proved he can fulfil more than the spiritual needs of his flock by setting up a regular “knickers-run” so local women can stock up on intimate apparel. The brief problem first came to light when the local clothing shop stopped selling women's underwear, and Reverend Gary Husband gallantly stepped in by drumming up local volunteers to lay on transport between the small North Island town of Inglewood and the nearby city of New Plymouth. The first run is planned before Christmas – and if it’s a success could become a monthly event.

NZ vicar in 'knickers-run' rescue


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?