Blog: There's no F in Prologic

Joe Ayling | 14 November 2008

Sea trout with salmon eggs, braised ox cheek, petit fours - it soon became clear this was no ordinary press briefing.

I was invited to Gordon Ramsey's Maze restaurant in London for a lunch presentation by fashion industry software firm Prologic yesterday (13 November).

Ramsey's menu lived up to his standards, so fiercely displayed by documentaries like The F Word and Ramsey's Kitchen Nightmares - and Prologic has certainly raised the bar for lunch-time briefings.

My colleagues at sister site just-food would have been "eating their hearts out" as I joined fashion executives, and an unsuprisingly healthy turnout of journalists, for a mouthwatering three courses approved by the celebrity chef.

Prologic was presenting its latest report, called Technology in Fashion, which studied the investment priorities for IT budgets and attitudes towards Software as a Service amongst top UK fashion companies.

There will be further news of the findings on just-style today, like how 49% of retailer's in the UK see e-commerce as their top priority.

As for the relatively new idea of Software as a Service, which deploys software via a standard web browser to reduce initial expenditure, 57% of the companies interviewed had still not heard of the concept, so watch this space, says Prologic.

just-style was introduced to each of Prologic's directors as they were encouraged to rotate around the table between courses which, I warily joked with one, was a little reminiscent of speed dating. I was relieved when she laughed, and we could move onto desert - caramel and apple trifle,cider granité and a cinnamon doughnut.

By Joe Ayling, news editor.


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