Blog: Leonie BarrieToxic-free fashion leaders

Leonie Barrie | 19 March 2015

Esprit and Benetton have been quick off the mark to celebrate their ratings as “Detox leaders” in this year’s “Detox Catwalk” rankings. The online platform is designed to assess fashion brands’ records on removing toxic chemicals from the supply chain, and has just been published for the second time.

Casual wear company Esprit has been ranked a ‘Leader’ for the second time, and says it has removed a massive “54.3 tons/year of PFC based chemistry” after eliminating PFCs from its products ahead of schedule.

Benetton Group, meanwhile, is singled out for its Dress Safely project, which was launched in 2012 and uses the Eco Safe mark to indicate to consumers that its children’s products use no dangerous chemicals or materials in the production process.

The Group has also published information relating to around 50% of suppliers that use water in their production processes in China. By 2017, it will gradually expand the publication of this data to up to 80% of the global supply chain.

Other Detox leaders include: Adidas, Burberry, C&A, G-Star Raw, H&M, Inditex, Levi Strauss, Limited Brands, Mango, M&S, Primark, Puma, Fast Retailing and Valentino.

But Nike and Li-Ning are accused of being ‘greenwashers’. And Giorgio Armani, Bestseller, Diesel, D&G, Gap, Hermes, LVMH, Metersbonwe, PVH, Vancl, and Versace all have the dubious honour of being labelled ‘Detox Losers’.

Click here to view the “Detox Catwalk.”

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