Blog: Trade your red ink for red ties

Joe Ayling | 30 January 2009

The snappily-dressed Barrack Obama continues to unintentionally galvanise the fortunes of fashion, with Thomas Pink the latest to benefit in the way of red tie sales.

Reports that Obama wore suits made by Hartmarx couldn't prevent that firm's Chapter 11 filing last week.

However, shirt maker Thomas Pink has seen a 30% increase in red tie sales since the new US president wore a bright red spotted tie upon a crisp white shirt at his inauguration on 20 January.

Thomas Pink says red ties were proven to be associated with power and leadership, even prior to Obama's monumental appearance.

With red tie mania on the horizon, Thomas Pink is currently stocking 35 different red ties - although one has sold out completely.

"Our red tie sales have peaked in the last week since Obama was pictured in his stylish red tie with white polka dot detail. Our Gresham spot tie has now sold out with our next delivery due in-store at the beginning of February," says Jonathan Heilbron, president & CEO of Thomas Pink.

By Joe Ayling, news editor.


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