Blog: Leonie BarrieTroublemakers’ uniform

Leonie Barrie | 11 October 2006

Burberry seems to be bouncing back from the overexposure of its hallmark plaid fabric and unwelcome popularity among the ‘chav’ element of the population, and today posted a 7% rise in Q2 sales. (For those not in the know, chav is derogatory slang term used in the UK to describe uneducated and uncultured people.) In its heyday as the troublemakers’ unofficial uniform the brand was banned from pubs and clubs – along with other designer labels such as Lacoste, Aquascutum, Evisu and Stone Island.

It seems this dubious trend has now crossed to the US, with a Nashville Nightclub banning what it deems unacceptable brands such as Southpole, ECKO, ENYCE, Sean Jean, Phat Farm and FUBU. Maybe it is discrimination, but the uncomfortable truth for all these labels is that no amount of advertising or brand building can dictate who buys the clothes and when and where they wear them.

Brands On The Rocks


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?