Blog: Leonie BarrieTroublemakers’ uniform

Leonie Barrie | 11 October 2006

Burberry seems to be bouncing back from the overexposure of its hallmark plaid fabric and unwelcome popularity among the ‘chav’ element of the population, and today posted a 7% rise in Q2 sales. (For those not in the know, chav is derogatory slang term used in the UK to describe uneducated and uncultured people.) In its heyday as the troublemakers’ unofficial uniform the brand was banned from pubs and clubs – along with other designer labels such as Lacoste, Aquascutum, Evisu and Stone Island.

It seems this dubious trend has now crossed to the US, with a Nashville Nightclub banning what it deems unacceptable brands such as Southpole, ECKO, ENYCE, Sean Jean, Phat Farm and FUBU. Maybe it is discrimination, but the uncomfortable truth for all these labels is that no amount of advertising or brand building can dictate who buys the clothes and when and where they wear them.

Brands On The Rocks


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?