Blog: Trying Triumph's Fantasy Mirror

Petah Marian | 27 February 2012

Triumph launched a virtual Fantasy Mirror alongside a new range of lingerie with brand ambassador Helena Christensen last week.

The mirror gives consumers the illusion of standing in front of a full-sized mirror in a changing room. A motion sensor camera, which looks like a modified Kinect for the Xbox 360 (for the videogamers reading here), creates a an accurate 3D reconstruction, tracks the viewer's body which is then translated onto the screen as a 3D silhouette of a female avatar that moves in real time to the user's motions.

The mirror allows users to virtually try on a range of lingerie from the Triumph Essence collection, selecting from items displayed on a small touch screen.

Playing with the Fantasy Mirror at the launch of the latest Triumph range at Selfridges on Thursday, I was pretty impressed by how well it worked. From a vanity perspective (and in a room full of lithe fashion journalists) I'm pleased with how the device improved my shape and it was a good way of looking through the new range.

This "improvement" also means that I wouldn't wholly rely on it when buying lingerie. Fantasy Fitting room is a neat way of looking quickly through a range, I doubt it will replace the expertise of the fitters in the real changing rooms.

 


BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

BLOG

Agile logistics key to new hybrid retail world

US retail giant Walmart has topped a list of the fastest growing retailers thanks to its investment in ensuring it has the right balance between its online and brick and mortar operations....

just-style homepage



Forgot your password?