Blog: Trying Triumph's Fantasy Mirror

Petah Marian | 27 February 2012

Triumph launched a virtual Fantasy Mirror alongside a new range of lingerie with brand ambassador Helena Christensen last week.

The mirror gives consumers the illusion of standing in front of a full-sized mirror in a changing room. A motion sensor camera, which looks like a modified Kinect for the Xbox 360 (for the videogamers reading here), creates a an accurate 3D reconstruction, tracks the viewer's body which is then translated onto the screen as a 3D silhouette of a female avatar that moves in real time to the user's motions.

The mirror allows users to virtually try on a range of lingerie from the Triumph Essence collection, selecting from items displayed on a small touch screen.

Playing with the Fantasy Mirror at the launch of the latest Triumph range at Selfridges on Thursday, I was pretty impressed by how well it worked. From a vanity perspective (and in a room full of lithe fashion journalists) I'm pleased with how the device improved my shape and it was a good way of looking through the new range.

This "improvement" also means that I wouldn't wholly rely on it when buying lingerie. Fantasy Fitting room is a neat way of looking quickly through a range, I doubt it will replace the expertise of the fitters in the real changing rooms.

 


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?