Blog: Leonie BarrieTV tips

Leonie Barrie | 6 November 2006

Retailers are increasingly latching on to the fact that consumers want more and more from their clothing. Style, quality and price are a given, it seems, and every little extra helps sway the final purchase.

Marks & Spencer, for example, has a ‘Look Behind the Label’ campaign highlighting the fact that its 85% of its clothes are machine-washable, including some suits, silk, cashmere and suede garments. It talks about the testing processes its garments are put through, and this year became the first major high street retailer to sell men's and women’s T-shirts and socks made entirely from Fairtrade cotton.

Over in the US, it’s the same strategy but with a different approach. A hilarious new ad campaign from Haggar Clothing Co offers tips from suburban dads Pete and Red on how clothing can help them to cope with life’s little ups and downs. Got an urge to throw your daughter's boyfriend out the window? Haggar khakis, with the ‘Do-It-To-It Waistband,’ really lets you swing through. Need to give your neighbour his dog poop back?  Haggar’s unbustable seams will let you bend over to pick it up without worry. 

The campaign first appeared on the YouTube video-sharing site on 1 November - and was the #1 most-watched and #1 most-forwarded video of that day. If you’re unlikely to catch it on TV – ie, if you don’t live in the US – the campaign can be viewed here


BLOG

Busana Apparel on an expansion drive

Busana Apparel Group, Indonesia's largest woven apparel exporter, is on a drive to expand its domestic capacity, has set up its first factory in Ethiopia, is exploring opportunities in Vietnam, and ey...

BLOG

Act now to keep receiving just-style newsletters

You may have noticed a red alert bar at the top of just-style’s weekly and daily newsletters asking you to “Act now to keep receiving the just-style newsletter.” ...

BLOG

Apparel imports into the US rose in June

Apparel imports into the US rose in June as merchants stocked up for summer and prepared for the back-to-school season, with imports from Vietnam continuing to surge....

BLOG

US retailers under pressure to grow sales as mall traffic slows

Under Armour is to close stores and cut jobs – around 2% of the company's global workforce – as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater dig...

just-style homepage



Forgot your password?