Blog: Leonie BarrieTweens ignore red carpet trends

Leonie Barrie | 8 August 2006

While it seems like images of young Hollywood celebrities such as Hilary Duff and Lindsay Lohan are everywhere, the one place they don’t seem to have much impact at all is in the wardrobes of tween girls. Instead, a recent survey has found that tweens are shopping for items based on the their own sense of style rather than copying the clothes found in a celebrity’s closet

The survey, which was carried out by Tween Brands (the company behind apparel retailers Limited Too and Justice) found that 40% of tween girls aged 7 to 14 set their own fashion style. Only 12% look to celebrities for inspiration. Younger tweens aged 7 and 8 tend to rely more heavily on celebrities (23%) and their mothers (19%) for style tips. Older tweens aged 13 and 14 attribute their fashion sense to models in magazines/catalogues (20%), as well as to their friends (19%).

The survey also found that no matter who influences their sense of style, tweens agree on the importance of finding the right back-to-school outfit. Even though the summer break has just begun, tweens are already planning their autumn wardrobes. Crikey, who’d want to be a tweenager again!


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?