Blog: Leonie BarrieTweens ignore red carpet trends

Leonie Barrie | 8 August 2006

While it seems like images of young Hollywood celebrities such as Hilary Duff and Lindsay Lohan are everywhere, the one place they don’t seem to have much impact at all is in the wardrobes of tween girls. Instead, a recent survey has found that tweens are shopping for items based on the their own sense of style rather than copying the clothes found in a celebrity’s closet

The survey, which was carried out by Tween Brands (the company behind apparel retailers Limited Too and Justice) found that 40% of tween girls aged 7 to 14 set their own fashion style. Only 12% look to celebrities for inspiration. Younger tweens aged 7 and 8 tend to rely more heavily on celebrities (23%) and their mothers (19%) for style tips. Older tweens aged 13 and 14 attribute their fashion sense to models in magazines/catalogues (20%), as well as to their friends (19%).

The survey also found that no matter who influences their sense of style, tweens agree on the importance of finding the right back-to-school outfit. Even though the summer break has just begun, tweens are already planning their autumn wardrobes. Crikey, who’d want to be a tweenager again!


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