Blog: Leonie BarrieVictoria’s Secret a TV turnoff

Leonie Barrie | 13 April 2004

Despite the publicity that Victoria’s Secret’s racy televised fashion show has always garnered, the company has decided to drop the event from its annual calendar and look for new ways to spend the catwalk extravaganza’s $10 million budget. Although Victoria’s Secret denies the fallout from Janet Jackson’s Superbowl ‘boob’ is to blame, there is no doubt that government pressure on broadcast indecency – and campaigning by the US’s moral crusaders – had some bearing on the decision. And falling ratings (the show averaged 9.4 million viewers last year, down 10 per cent from 10.5 million viewers in 2002) may have been the final nail in the coffin as far as management were concerned. How times have changed. When Victoria’s Secret first broadcast its fashion show online in 1999, 1.5 million visitors tried to log on at once, bringing the site down within 20 minutes.


BLOG

Digital pieces of the fashion supply chain take shape

The digital pieces of the fashion supply chain puzzle are starting to come together, according to executives at the recent Texprocess apparel technology trade show in Frankfurt, Germany....

BLOG

Latest supply chain leaders?

Swedish fast-fashion retailer H&M, Zara brand owner Inditex, and sportswear giant Nike are not only among the world's leading brands, they also have some of the best supply chains too, according to a ...

BLOG

Finding a solution to the sustainability problem

The key message at this year's Copenhagen Fashion Summit was that the global apparel and textile industry needs to take a holistic view on how it tackles sustainability and responsible sourcing – with...

BLOG

Industry welcoming move to renegotiate NAFTA

The US textile industry has welcomed President Donald Trump's decision to renegotiate NAFTA, saying it is in America's national interest to modernise the trade agreement....

just-style homepage



Forgot your password?