Blog: Leonie BarrieVictoria’s Secret a TV turnoff

Leonie Barrie | 13 April 2004

Despite the publicity that Victoria’s Secret’s racy televised fashion show has always garnered, the company has decided to drop the event from its annual calendar and look for new ways to spend the catwalk extravaganza’s $10 million budget. Although Victoria’s Secret denies the fallout from Janet Jackson’s Superbowl ‘boob’ is to blame, there is no doubt that government pressure on broadcast indecency – and campaigning by the US’s moral crusaders – had some bearing on the decision. And falling ratings (the show averaged 9.4 million viewers last year, down 10 per cent from 10.5 million viewers in 2002) may have been the final nail in the coffin as far as management were concerned. How times have changed. When Victoria’s Secret first broadcast its fashion show online in 1999, 1.5 million visitors tried to log on at once, bringing the site down within 20 minutes.


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