Blog: Leonie BarrieVictoria’s Secret a TV turnoff

Leonie Barrie | 13 April 2004

Despite the publicity that Victoria’s Secret’s racy televised fashion show has always garnered, the company has decided to drop the event from its annual calendar and look for new ways to spend the catwalk extravaganza’s $10 million budget. Although Victoria’s Secret denies the fallout from Janet Jackson’s Superbowl ‘boob’ is to blame, there is no doubt that government pressure on broadcast indecency – and campaigning by the US’s moral crusaders – had some bearing on the decision. And falling ratings (the show averaged 9.4 million viewers last year, down 10 per cent from 10.5 million viewers in 2002) may have been the final nail in the coffin as far as management were concerned. How times have changed. When Victoria’s Secret first broadcast its fashion show online in 1999, 1.5 million visitors tried to log on at once, bringing the site down within 20 minutes.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?