Blog: Leonie BarrieWal-Mart green ads

Leonie Barrie | 20 April 2007

Wal-Mart this week launched a national advertising campaign in the US promoting products like organic cotton clothing. Not, apparently, because it is embracing the green movement with gusto, but because it wants to see how much consumer interest is out there, and where.

I can understand the retailer doesn’t want to stock its organic and environmentally-friendly products in stores where they won’t sell, but surely if Wal-Mart is committed to being as green as possible then it should also engage in improving awareness of environmental issues amongst its consumers. After all, most consumers probably don’t care about the environment enough to let it influence their buying decisions, so it should be the retailer’s responsibility to arm them with enough information to make this choice, as well as make the products as appealing as possible in terms of price and performance. And making the products available in the first is a big step in the right direction.


BLOG

A deep dive to unlocking digitisation's potential

So far, the promise of digitisation in the apparel industry remains largely unfulfilled. But with opportunities for new cheap supplier countries nearly exhausted, it is now seen as offering sourcing e...

BLOG

Kingpins Goes to DC – Watch now

The challenges and opportunities facing today’s textile and apparel industry is also explored in the second in a series of expert panel discussions that is now available to watch on demand...

BLOG

Industry outlook positive but disruptive

How is the global apparel sourcing landscape changing? According to executives at last month’s MAGIC fashion trade show in the US, "speed-to-market," "product differentiation" and "inventory control" ...

BLOG

Speed-to-market can be slow to achieve

It's easy for brands and retailers to see how they can potentially benefit from a successful speed-to-market program – but the irony is that without the support of strategic suppliers, it can be a lon...

just-style homepage



Forgot your password?