Blog: Leonie BarrieWedding belles

Leonie Barrie | 20 November 2006

So, Marks & Spencer is to launch its first range of bridalwear next spring. Priced at £120-£150, the wedding gowns are part of a wider collection that includes bridesmaids’ dresses and formal suits for grooms. Brides-to-be can complete their outfits with the chain’s first collection of Truly You bridal lingerie. And there’s more…like the wedding list, cake and flower services.

But why not? Asda blazed the trail with its George label wedding dresses – and you can even pick up engagement and wedding rings in its stores as well. The rise and rise of supermarket chic has already put paid to the notion that shoppers can’t handle buying clothes and food at the same time, and I’m sure the same can be said for wedding dresses. After all, it’s only going to be worn for one day and as long as the bride looks good and feels special, then surely that’s all that matters. And the biggest bonus of kitting out the bridal party this way? There’s more money left over for the honeymoon of course.

M&S unveils GBP59.99 wedding dress


BLOG

China still dominates apparel sourcing

The latest full-year data on US apparel import trends for 2017 suggests China will remain the dominant sourcing region for some time to come....

BLOG

Retail's rapid transformation requires "platform thinking"

There’s no doubt the retail industry is undergoing rapid transformation as technology continues to reshape how retailers think about their supply chains and meeting their customers’ needs. But to posi...

BLOG

NAFTA trade talks inch forward

Negotiators are meeting this week for the sixth round of NAFTA trade talks – and as soon as this deal has been repackaged, the spotlight could turn to the US free trade agreement with Central America....

BLOG

How can apparel firms stay competitive into the future?

Continuing with the publication of our Outlook 2018 reports last week, we looked at what apparel firms should be doing now if they want to remain competitive into the future....

just-style homepage



Forgot your password?