Blog: Wedge wellies win over Dragons

Joe Ayling | 10 August 2010

Three footwear entrepreneurs are set to prosper after an appearance on Dragon's Den last night, having glammed up the welly.

The popularity of music festivals in the UK has created a niche for new inventions and related products, while the welly has become a festival-must.

Having taken a grilling over their accounts, the founders of Wedge Welly eventually won backing from retail guru Theo Paphitis on the show.

Their idea to add heels to the iconic welly was dreamed up over a beer watching Glastonbury on TV.

Exposure from the show and a UK trademark should now result in some quite raucous profits.


BLOG

Hong Kong sustainability scoop

We led on just-style last week with a world exclusive scoop on a number of new projects being unveiled in Hong Kong next month – including the first mill being set up in the territory in more than hal...

BLOG

Spotlight on Central America sourcing

A worsening political and social crisis in Nicaragua is having a spillover effect in Central America, where the spectre of rising violence in Guatemala and El Salvador is threatening to undermine appa...

BLOG

Trump trade war may hit garment prices

With US president Donald Trump now threatening to impose tariffs on all US$500bn of goods imported from China, the upcoming trade war will undoubtedly hit garments. But replacing China means replacing...

BLOG

New re:source online strategic planning tool launched

Today marks an exciting milestone in just-style’s nearly 20-year history, with the official launch of our new re:source online strategic planning tool....

just-style homepage



Forgot your password?