Blog: Leonie BarrieWhat are you trying to say?

Leonie Barrie | 13 August 2004

Is your name an unusual one? Or do you have a saying or phrase that’s unique or well- (possibly over-) used? Not the most obvious idea for a new business, but that hasn’t deterred a San Francisco-based firm SayWear from launching “the first online T-shirt sayings registry and e-commerce site.” It works like this: you check your word or saying against an online database – and if it hasn’t been grabbed already, you are “allowed” to buy the one-of-a-kind T-shirt bearing that inscription. Each order comes with proof of registration, and registered sayings are locked from subsequent purchases.

Perhaps the pithy T-shirt statement neatly encapsulates the world we live in, or as the founders say “mass-uniqueness in a mass-market world.” The only downside…what do they do about repeat orders?


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