Blog: Leonie BarrieWhat next...tag-free bras?

Leonie Barrie | 19 July 2004

We've had tag-free T-shirts; are bras about to follow? A slick 'viral' ad campaign is creating a bit of a buzz about its real intentions. Is it a genuine consumer-driven campaign to rid bras of itchy, scratchy labels - or is it, as some believe, a well-planned marketing exercise to pre-empt the launch of a new tagless bra?

A video links to a website called 'Smart Women Against Tags' (SWAT) where some of the comments have a distinctly commercial edge: "What are the important features to have on your bra? Underwire? Seamless? Padding? How is the average woman supposed to know which type of bra suits her figure best?"

Sounds a bit too much like a customer questionnaire to me. The site's also collecting signatures (and no doubt building a great database of potential customers in the process). Oh, and the domain name is reportedly registered to Sara Lee. Expect tag-free bras to hit the stores soon.


BLOG

Covid-19 leads to countrywide lockdowns

The coronavirus pandemic continues to cause chaos throughout the global apparel industry, with countrywide lockdowns and the switch of production to personal protective equipment (PPE) all dominating ...

BLOG

Pandemic continues to wreak havoc on industry

The ongoing impact of the coronavirus (Covid-19) pandemic on the global apparel industry and its supply chain continued to dominate content on just-style over the past week....

BLOG

Coronavirus continues to disrupt retail and supply chains

It’s resilience – not re-shoring – that clothing buyers should be seeking from their supply chains in the face of the Covid-19 outbreak....

BLOG

Coronavirus continues disruption of apparel and textile supply chain

Fuelled by new investment from its recent listing on the Hong Kong stock exchange, fashion supply chain manager Lever Style is realigning its business model to be the product engine for rising e-comme...

just-style homepage



Forgot your password?