Blog: What size am I?

Petah Marian | 15 February 2012

Sizing issues are hitting the headlines again in the UK, with the launch of a website that allows consumers to find out what size they fit in different brands.

Created by computer programmer Anna Powell-Smith, the site, called 'What Size am I?' uses the size data published by individual retailers. Shoppers can then input their measurements to find out what size they'd be in a number of high street labels.

"As everyone who's ever bought clothes knows, high-street sizing is completely mad. You can easily be a size 8 in one store, and a size 14 in another, and it's impossible to guess your size without lots of zip-wrangling. However, I am a computer programmer as well as a fashion-fan, and so I decided to do something about it," Powell-Smith says.

As any industry watcher also knows, consistent fit strategies are key to helping brands and retailers generate repeat business, reduced returns, higher prices and full-price sell-throughs. And the rise in online shopping means sizing is likely to become an even greater issue, with shoppers likely to stick with brands where they know their size, or not buy at all.

However, another online site takes things one step further. dressipi.com gets shoppers to input their clothing size in one or two brands (no need to pull out the measuring tape), and then spits out what size they are in other stores too. And on top of this, it also figures out their body shape and style tastes, and colouring to suggest flattering options.

However, these tools largely use the published data on retailers' clothing sizes, not necessarily the measurements that might make it into the garment.

But for many retailers it still seems to be a challenge to maintain the same fit and sizing across similar garments - like jeans in different colours, for example. For many consumers, knowing what size they are is an important element in a their relationship with a brand - and not upholding their side of the deal means retailers are at real risk of losing sales.

 


BLOG

just-style market research sale

Are you planning for the year ahead and beyond? Well this week we’re offering great deals on some of our market research......

BLOG

Gearing up for the holiday shopping season

The volume of US apparel imports saw an increase in October on the prior year as retailers geared up for the holiday shopping season. Bangladesh booked the second highest growth behind India, reversin...

BLOG

Innovations to boost sustainability

Hong Kong-based textile and apparel giant Esquel Group, the world's largest woven shirt maker, is pushing ahead with the pursuit of sustainable and holistic quality. ...

BLOG

Sign up to try new re:source apparel sourcing tool for free

The old saying "Good things come to those who wait" is certainly true for re:source, the new suite of data-driven sourcing tools being developed by the team here at just-style....

just-style homepage



Forgot your password?