Blog: What will retailers do to lure Christmas shoppers?

Katie Smith | 17 October 2013

Around 15% of respondents will buy all their gifts in-store this year

Around 15% of respondents will buy all their gifts in-store this year

With just ten weeks to go until Christmas, the question among many retailers is how to lure shoppers to drive sales growth this year?

According to new research conducted by OnePoll for retail technology company Retail Assist, 34% of UK consumers have already started shopping online, in-store and via mobile devices. 

  • 57% of people expect to shop online and offline
  • 25% of consumers expected to do all their shopping online 
  • 15% will buy all their gifts in-store

With people expected to spend 35 minutes browsing online per gift, the main reason for avoiding the shops for 57% of consumers is to avoid the crowds in-store.

  • 6% of purchases will be made on a work computer
  • 15% of shoppers will use tablet devices 
  • 5% will use mobile phones 
  • 37% of consumers expect to use Click & Collect 

Alan Morris, executive chairman and co-founder of Retail Assist, said: "The retail industry has been gearing up for Christmas for months, but now as we hit ten weeks to go this is an exciting and crucial time for high street and online retailers.

The research, he adds, should be "encouraging" to retailers as it shows consumers are comfortable using the variety of online options, but also still "value the experience of hitting the high street".

"However, with queues and crowds coming out as the top reason people are disinclined to hit the high street during Christmas, retailing giants should work to increase store efficiency, show accurate stock knowledge, and provide faster service in order to attract customers back," Morris added. 

Sectors: Apparel, Retail

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