Blog: Leonie BarrieWhat’s in a name?

Leonie Barrie | 15 August 2003

Imitation may be a form of flattery, but when it comes to faking brand-name clothing and accessories it becomes a major – and costly – headache for the companies concerned. One of the biggest culprits is China, which spews forth a seemingly endless supply of knock-offs, from the almost credible ‘Tommy Hilfinger’ to the ridiculous ’Jieny Vrseace’. The team at European Fashion Network, a UK consulting company that helps European fashion brands enter the Chinese market, has compiled a list of some of the more memorable fake brands on display.

http://www.cfnl.net/brothers_valentino.htm


BLOG

A confusing mix of sustainable cotton options

There's an undeniable desire on the part of brands around the world to clean up their supply chains, and there's no lack of interest in using more sustainable cotton. But the confusing mix of standard...

BLOG

Have your say – Take part in just-style’s State of Sourcing survey

The global apparel industry and its supply chain is going through a period of unprecedented change. How do you and your colleagues see the outlook for 2018? And what strategies are you likely to be tu...

BLOG

Under Armour's strategic deep dives

Amid signs of a slowdown in its North American business, US sportswear brand Under Armour has made a number of "strategic deep dives" into strategy, supply chain, product, marketing and sales as a pre...

BLOG

Esquel Group on a sustainability mission

Hong Kong-based textile and apparel giant Esquel Group has made it its mission to weave sustainability into its core values, and across a vertical supply chain that spans every step from cotton farmin...

just-style homepage



Forgot your password?