Blog: Where politics meets fashion

Joe Ayling | 22 July 2009

Perhaps the fashion business has more parallels with politics than one might realise.

According to this article in The Times newspaper, both politicians and footwear brands can reach the market using the same, albeit conflicting social theories.

While Malcolm Gladwell's book The Tipping Point attributes the success of Hush Puppies shoes to falling into the hands – or feet - of trendsetters in Manhattan, social scientist Duncan Watts is more sceptical.

Just as the rise and fall of clog brand Crocs demonstrates though, winning popularity in fashion and politics isn't a straightforward equation.

By Joe Ayling, news editor.


BLOG

Trump trade probe could have costs for cotton

An International Trade Commission hearing got underway last week as part of the Trump administration's probe into China's intellectual property practices under Section 301 of the 1974 Trade Act. The a...

BLOG

Stop negotiating and bring in the engineers

Surviving in a declining market is the biggest challenge for discount/mass-market retailers and suppliers of commodity products such as basic T-shirts, hoodies or cotton men's shirts – which is why it...

BLOG

The implications of buyer purchasing practices

New research has delved into one relatively underexplored aspect of global supply chains: how buyer purchasing practices impact wages and working conditions....

BLOG

just-style readership survey 2017 – Final reminder

We’re currently carrying out a survey to get a better understanding of the issues that matter the most to our readers, and how we can better serve you in the future. ...

just-style homepage



Forgot your password?