Blog: Where politics meets fashion

Joe Ayling | 22 July 2009

Perhaps the fashion business has more parallels with politics than one might realise.

According to this article in The Times newspaper, both politicians and footwear brands can reach the market using the same, albeit conflicting social theories.

While Malcolm Gladwell's book The Tipping Point attributes the success of Hush Puppies shoes to falling into the hands – or feet - of trendsetters in Manhattan, social scientist Duncan Watts is more sceptical.

Just as the rise and fall of clog brand Crocs demonstrates though, winning popularity in fashion and politics isn't a straightforward equation.

By Joe Ayling, news editor.


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