Blog: Leonie BarrieWindow shopping

Leonie Barrie | 21 November 2006

How many times have you been wowed by a garment in a shop window but have been unable to buy it because it’s late at night and the store’s shut? Well admittedly it doesn’t happen that often, but for fans of Polo Ralph Lauren there’s now a new way of going window shopping…literally.

Customers passing its Michigan Avenue Flagship store in Chicago, at any time of the day or night, can browse the RLX line while standing in the street by interacting with a 67” window display. Touch-screen buttons enable shoppers to select the colour, size and style of the merchandise, and once an order has been placed the information is sent by wireless to polo.com’s network. An e-mail is then sent to the shopper, where credit card information is submitted in privacy and the order completed.

It’s not just about fashion either. As well as ski tips there are live weather and ski conditions, interactive trail maps, footage from the latest ski videos, and a “First Tracks” offer where consumers can sign up to access the mountain before it is open to the general public. It seems like a fantastic idea. Not only does the experience give shoppers the opportunity to engage with the brand on another level, but there’s also a virtual window show to stop them in their tracks. I’m not sure whether it’s a real alternative to the Internet though, but a novel ideal all the same.  

Ralph Lauren installs 'window shopping' feature


BLOG

Trump spares textile machinery in tariff spat

Hundreds of US imports from China will be hit with an additional 25% tariff from next month – but to the relief of the US textile, apparel and footwear industry, most of the equipment used in the dome...

BLOG

Esquel's eco-friendly manufacturing complex

Hong Kong-based Esquel Group, the world's largest woven shirt maker, has been bedding-in operations at a ground-breaking new $313.3m eco-friendly manufacturing complex in southern China....

BLOG

Tariffs back at top of Trump's trade agenda

Tariffs soared back to the top of Trump's trade agenda last week, with the imposition of punitive tariffs on imports of steel and aluminium, and plans to proceed with an additional 25% tariff on impor...

BLOG

Digitalisation goalposts constantly evolving

The debate and discussion around digitalisation continues to top the apparel industry’s agenda – but as Spencer Fung, group CEO of Li & Fung explains, the goalposts are constantly evolving....

just-style homepage



Forgot your password?