4 Perspectives From 15 Years of 3D Successes and Failures

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Shorter lead times. More SKUs. Lower Prices. Smaller Quantities.

Apparel companies around the world are meeting these painful markers of the “Retail Apocalypse” with enhanced productivity tools, heavily focused on 3D fashion technology. New technology, however revolutionary, always comes with its own set of new challenges. The trouble for apparel companies then, is balancing two sets of challenges they don’t fully understand:

  • Meeting the demands of consumer bases that are incredibly complex and dynamic.
  • Coping with the growing pains of implementing technology that will help interpret and deliver on these demands.

15 years ago, long before “3D” became a buzzword, apparel thought leaders saw where the industry was headed and started to “hunker down.” They adopted the very same tools that only in the last 5 years or so have gained mainstream interest, along with the secondary set of issues that came with those tools:

  • Lack of interest from all parties in utilizing 3D technology.
  • Finding talent to create 3D samples.
  • 3D software in its infancy with low functionality.
  • Digitizing product development workflows to maximize productivity.
  • Organizing digital samples and related data.
  • Organizing communication channels surrounding digital samples.

Ram Sareen is joined by Ashesh Amin, Azfar Hasan, and Arshad Sattar, who were among the first to see the value of 3D fashion technology, even in its infancy. Each offers a unique perspective as a technology solutions provider, vendor, sourcing-to-brands, and a brand on the complex challenges they faced as early adopters, and how they overcame them. In this webinar, these four fashion industry disrupters will discuss the failures and successes they faced in implementing 3D fashion technology throughout the entire supply chain.

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