3D design and prototyping software specialist Browzwear has launched an end-to-end apparel automation engine that allows businesses to integrate and scale throughout the digital production workflow.
The ‘Headless’ Automation Engine enables organisations to use Browzwear’s 3D garment creation engine capabilities to power existing front-end applications and processes, to facilitate automation, and support scale.
The technology method, in which the back-end is decoupled from the user interface side, enables companies to develop customised solutions on top of Browzwear’s advanced technology to fit business and production needs.
Since the headless solution can be integrated with a host of technologies and automation functions, Browzwear says there are a series of internal and customer-facing use cases for the apparel industry such as e-commerce, virtual try-ons, design iteration and creation, sizing, and digital asset management.
To ensure the solution delivers on customers’ business goals, Browzwear says it will partner closely with each organisation, and help educate and consult about optimised implementation to maximise the value impact.
Key benefits include:
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By GlobalData- Integrates with nearly any front-end application or framework
- Can be built into a private cloud setup
- Can be customised
- Speeds/streamlines processes;
- Facilitates demand and data-driven supply chain production
- Optimised for unprecedented scale
“With Headless, processes across the entire organisation can be driven by script and code so they are completed automatically,” says Noam Nevo, Browzwear’s co-founder and CTO. “After implementing the technology on the back end, designers are empowered to do things such as instantly create an endless number of colourways and generate true-to-life 3D renderings that can be used for design and line review, merchandise planning and other GTM strategies such as e-commerce.”
Avihay Feld, co-founder of Browzwear, adds: “Improving sales tools and shopping experiences is another example of a capability, long since on the fashion industry’s wish list, that is made possible by headless. By making everything faster, more accurate, and seamlessly executable, the technology holds immense potential for new direct to consumer sales tools and shopping experience based solely on digital samples and an automated digital pipeline for the digital creation.”
