Trade fair Première Vision will press forward with plans for a physical edition of its September show in Paris, with organisers confirming it has been revised and adapted for the current health situation.
The news comes as many trade fairs and expos have this year moved from a physical format to a digital one, including the likes of Kingpins and Apparel Textile Sourcing (ATS) Trade Shows, amid the Covid-19 pandemic.
Première Vision will ensure health and safety through digital badges, distribution of disinfectant gel and masks, a revised layout of the spaces to guarantee social distancing, and traffic flow management.
Organisers for Première Vision say the physical show, which takes place from 15-17 September at the Parc des Expositions de Paris Nord Villepinte, will be bolstered by a complementary Digital Fair taking place over the same dates.
The aim of this virtual show – which will be hosted and relayed by the Première Vision Marketplace – is to boost the visibility of the exhibitors’ offer to a broader target of international buyers.
Première Vision Paris aims to mobilise the entire international fashion industry, and above all boost the sector’s recovery through:
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By GlobalData- Allowing exhibitors and visitors to meet again to share the new collections.
- The strengthened development of digital events and tools to support their necessary and inevitable acceleration in the industry, and thereby energise client/supplier meetings.
- The launch of new services and functionalities for a second-generation marketplace, developed to facilitate both the promotion of collections and online business discussions in preparation of show visits, and support the industry in its step towards a broader digitalisation of the sector.
- A decoding and analysis of the future of fashion through some 20 webinars focused on critical issues facing the sector.
“The decision to organise this event, which is first and foremost a physical one, and our investments in new developments designed to optimise our marketplace, and thus more generally the service we provide to the entire global market, testify to our commitment to help the entire industry once again meet, get back on its feet, and begin its recovery,” says Gilles Lasbordes, Première Vision general manager. “We are determined to allow those producers who have placed their trust in us to maintain direct contact with their customers.
“We quickly took measures in favour of our exhibitors, including easing the general terms and conditions of sale, delayed registrations, etc. As of mid-March, we also began offering our marketplace services free of charge. Today, we are taking another step forward with new investments in digital technology to complement and multiply the strengths and advantages of the physical event.
“This is a turn we must all take to support and accelerate the transformation of our industry.”
