Tech company Nedap is collaborating with Stichd, a brand partner for legwear, bodywear, and swimwear, belonging to the Puma Group, in a deal that aims to create a fully transparent supply chain.
Stichd, formerly Dobotex International, produces and markets merchandise for brands including Tommy Hilfiger, Puma, Levi Strauss, Head, and Calvin Klein.
A strategic cooperation with Nedap will see the tech firm’s RFID-based inventory management software platform !D Cloud enable full item traceability from the Stichd logistics warehouse in Tilburg to their customers’ online and offline retail channels.
This, in turn, will lead to transparent, reliable, and actionable data for replenishment, ensuring the availability of body and legwear items and boosting profitability.
For the project, Stichd will leverage Levi Strauss’ source tagged items and merchandise from brands like Puma, Tommy Hilfiger, and Head, which will be tagged at Stichd’s logistics warehouse. This ensures that all items enter the stores with a unique identifier (the EPC or Electronic Product Code) ready to be sold. The RFID hardware is supplied by Zebra and the RFID labels by Avery Dennison.
Mark Kasbergen, business developer of RFID at Nedap, says: “Our solution eliminates challenges around complex data integrations and limited end-user acceptance. Both are especially relevant as Stichd operates in retail channels that aren’t self-owned.”
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