Footwear manufacturer Off Road Ltd has entered into a merchandising agreement with animation firm DQE to produce a collection based on the animation from DQE’s series, ‘The Jungle Book’.
Under the terms of the agreement, Off Road has acquired the rights to manufacture Jungle Book Footwear including indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots, a statement said.
Off Road Ltd specialises in designing, manufacturing and selling shoes for European brands and markets.
The collection will be designed and manufactured in China, Vietnam and India and marketed by major French shoe retailers with more than 200 retail outlets across France and the Benelux region.
The agreement was signed through TF1 Enterprise France, DQE’s co-production partner and licensing and merchandising agent for the Jungle Book in these regions.
Tapaas Chakravarti, chairman & CEO of DQE Group, said: “We are delighted to collaborate with Off Road Ltd for the licensing and merchandising of Jungle Book footwear products for France and Benelux. The Jungle Book with its modern 3D adaptation will work perfectly for the licensing and merchandising markets and will be loved by children and adults alike.”
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