Chinese sportswear manufacturer Zungui Haixi Corporation has appointed Xinglin Li as chief operating officer of the company.
Li has 20 year of leadership experience gained with apparel and footwear manufacturers in Southern China, in manufacturing, marketing, retail development and general management roles.
“We worked very closely with the independent directors of the board to find the most appropriate individual for the role of chief operating officer, and we are excited about Mr Li’s appointment,” said CEO Yanda Cai.
“We believe that the combination of Mr Li’s experience in a broad range of consumer products and retail businesses is a perfect fit for the extraordinary growth planned for Zungui Haixi now and in the future. Mr Li strengthens our management team and provides further leadership depth to our company. We are on target to meet our goals for calendar 2010 of opening 100 corporate-owned and managed retail outlets and 250 retail outlets from distributors.”
