Apparel size and fit specialist Alvanon has developed a new industry hub in China in a bid to commercialise new technologies and sustainable innovations aimed at transforming the global fashion industry.
Opened in partnership with former editor-in-chief of Apparel Monthly, Jenny Liu, the Shanghai Apparel Experience Center (SHAEC) will highlight Asia’s most advanced digital fashion and consumer facing innovations.
It will give industry leaders and fashion business professionals in management, design, development, production, supply chain and retail, hands-on access to new transformative technologies and grant access to a programme of professional seminars and workshops aimed at addressing the most challenging issues and opportunities facing the industry.
“By bringing together fashion industry pioneers and China business leaders who have local, regional and global perspectives, the Shanghai Apparel Experience Center will create a community hub that connects and inspires new ideas and solutions,” explains Alvanon founder and CEO Janice Wang. “It will accelerate collaborations and development between the fashion industry and adjacent industries such as digital technology and media.”
Lui adds that while there has been a “big gap” in the Chinese market between international brands and local know-how for a very long time, SHAEC will bring the key players together and provide the resources, tools, news and information businesses require to succeed in the Chinese and wider global market.”
SHAEC, which is located at Shanghai Mart Mall, is furthered sponsored by Browzwear, Cotton Incorporated, ISKO, Lenzing, TG3D and supported by China Apparel Network and global fashion network agency POP.
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By GlobalDataGeneral access to the centre is by appointment and visitors can book online.
