JD Sports Fashion remains confident its annual pre-tax profits will be in the upper range of current market expectations after a positive Christmas trading period.

In a trading update, the UK retailer said against a backdrop of widely reported retail challenges in its core UK market, it is encouraging to report positive like-for-like trends in the group’s global sports fashion fascias, particularly overseas.

While the sports retailer did not provide any specific figures, it remains confident that the full-year group headline profit before tax will be in the upper quartile of current market expectations which, after adjusting for the impact of the transition to IFRS 16, range from GBP403m to GBP433m (US$523.4m-$562.3m)

It added, however, given the “increasing significance” of its international businesses in the overall group result, and the fact that there is a differentiated timing of the post-Christmas sale period in a number of its key overseas markets, the ultimate outturn will reflect trading in these markets through the remainder of January.

Greg Lawless, analyst at Shore Capital, notes JD Sports has announced a “reassuring” trading update.

“The statement lacks specific trading figures but the tone of the statement is positive and we note that there is another upgrade from the company…This implies a further upgrade on the back of the last one in the autumn,” he adds. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Preliminary results for the year ended 1 February will be published on 15 April.

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
From bio-based durable water repellents to 90–95% wastewater recovery, Archroma’s dual win in the 2025 Just Style Excellence Awards highlights its sustainability-first approach. Find out how PHOBOTEX® NTR-50 and the Mahachai ZLD project are helping apparel and textile players meet tightening global regulations.

Discover the Impact