Luxury swimwear brand Vilebrequin is turning to new digital solutions to speed product development and offer more opportunities for customisation.
In order to give its customers more novelty, Vilebrequin is offering three collections each year, with several capsules in between, creating a higher workload.
And it has selected Gerber Technology’s integrated solutions, YuniquePLM and AccuMark CAD, to centralise all information, making it easily accessible to every member of the team so that several collections can be worked on at the same time.
The tools are able to “digitalise and streamline our process to increase efficiency while improving quality and fit,” says Christian Roche, chief information officer at Vilebrequin. He adds the connectivity between the PLM and CAD solutions helps “to not only reduce our time to market but also reduces costs and improves fit.”
The cloud-based YuniquePLM V8 offers easy access to regular updates, a renewed and easy-to-use user interface, and seamlessly integrates with an IT ecosystem, such as Adobe Illustrator through the Design Suite Plugin, allowing the swimwear specialist to quickly import data from other systems.
Also using Gerber’s AccuMark 12.1 pattern design software means it can pass data throughout the supply chain, streamlining workflow, improving fit and quality, and ensuring repeatability.
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By GlobalData“With developments of new territories, Vilebrequin is diversifying and increasing its offer which meant we needed to improve our communication amongst our team,” adds Aurelie Tondella, merchandising & strategic planning manager.
Vilebrequin was acquired by G-III Apparel Group in 2012 and has expanded its business from men’s swimwear to include a new women’s line featuring swimwear, ready-to-wear and accessories. The company offers a wide range of styles, including the option to customise though 170 shops in 65 countries around the world.
