Golf wear specialist Acushnet Holdings Corp has acquired global ski and golf sportswear company KJUS.
Acushnet, which designs, develops, manufactures and distributes performance-driven golf equipment and golf wear, expects to continue to run KJUS’s operations from its global and North American headquarters in Hünenberg, Switzerland and Boulder, Colorado.
The ski and golf divisions will be run by long-time company leaders Nico Serena and Brooke Mackenzie, respectively. Luke Reese, who helped establish the KJUS golf business, and co-founder Didi Serena will continue their involvement with the company as special advisors.
“We have been impressed by KJUS’s success in golf apparel and are extremely excited to bring KJUS into the Acushnet family,” says David Maher, president and CEO of Acushnet Holdings Corp. “We see many similarities in our roots, with both our founders having turned their personal passions for a sport into a vision of product and performance excellence.
“This shared commitment to innovative, high-quality and performance-driven products lines up squarely with our company’s existing focus on the dedicated golfer. We believe KJUS’s premium positioning in the ski and golf markets provides significant opportunities as we work with current KJUS management to maximise the brand’s potential.”
KJUS entered the golf outerwear and apparel markets less than a decade ago, with a focus on comfort, freedom of movement and all-weather protection.
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By GlobalData“From KJUS’s inception, our focus has been on crafting the next generation of sportswear, constantly pushing the limits of what’s possible,” says Serena, who is also a former KJUS chairman. “By staying true to our unwavering dedication to innovation and craftsmanship, we achieved great things in a relatively short time – and of this I am extremely proud.
“We believe this will open up significant growth opportunities and help the KJUS brand to realise its full potential on the global sports apparel stage.”
The terms of the acquisition were not disclosed.
