International trade show organiser International Exhibition and Conference Group Pty Ltd (IEC Group) has launched a new banner to bring together its platforms for global sourcing in Australia.

Global Sourcing Shows Australia will consist of International Sourcing Expo Australia, Footwear & Leather Show Australia, and the new Global Home + Lifestyle event.

The three shows, which showcase international companies across home and lifestyle products as well as apparel, accessories and footwear, continue to be managed by IEC Group but are expected to have a greater breadth and reach to international markets.

IEC Group CEO Marie Kinsella says there is a major opportunity for international manufacturers and suppliers to penetrate the Australasia region and expand their business footprint with Global Sourcing Expos Australia.

“Huge opportunities exist in Australia for organisations from overseas to do business here. As a wealthy nation and one that is known as a really good place to do business, Australia presents an attractive value proposition for manufacturers and suppliers. Starting with three established shows, Global Sourcing Shows Australia provides a trusted platform for international businesses when they are looking to grow their market in Australia and New Zealand.”

Meanwhile, further opportunities exist to help global businesses connect with Australian and New Zealand markets according to Kinsella, and Global Sourcing Shows Australia will consider other industry events to support this opportunity.

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“Over time, we will explore opportunities in other sectors for new shows,” she says. “There is enormous potential for Global Sourcing Expos to utilise our knowledge and experience in connecting suppliers with markets in Australasia across other sectors. In the short term, we are focussed on building success in our existing portfolio of long-established shows and launching Global Home + Lifestyle.” 

The first event to run under the Global Sourcing Shows Australia banner is International Sourcing Expo Australia and co-located Footwear & Leather Show. The combined event at Melbourne Convention and Exhibition Centre in November is described by IEC Group as “the most comprehensive global sourcing show in Australasia, unmatched with the scale and depth of regional participation.”

Global Home + Lifestyle will launch in June 2020.

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