Using Graphene-Wear technology from Versarien, Superdry says it believes it can achieve product lines with improved performance and extended product lifespan, with lower environmental impact in their creation, whilst also reducing the need to add any virgin material during recycling.
Superdry believes having access to Versarien’s scientists and laboratories in Manchester and Cambridge, UK, will accelerate the brand’s innovation platform, enabling Superdry and Versarien to create garments unlike any others on the market.
Go deeper with GlobalData
The apparel being developed will exploit the thermal regulatory properties of Versarien’s graphene-wear, creating a premium range of products adapted and designed to be highly technical and innovative, the two companies say.
Control over thermal transmittance and regulation is intended to help the body manage its temperature, particularly in extreme climates and circumstances when the body is under stress. The strength of graphene is another area that is intended to improve the functionality of the garments, allowing for garments that will last longer with little fibre failure, increasing the number of wears and washes per garment, supporting Superdry’s commitment to sustainability.
Neill Ricketts, CEO of Versarien, said: “We are delighted that Superdry has publicly announced our collaboration. Since we started working with Superdry we have developed a number of sample garments and its decision to announce the collaboration and the future launch of the products we are developing together is, I believe, testament to the benefits they see in utilising Versarien’s graphene technology. We look forward to continuing to work with Superdry to bring these innovative garment ranges to the market as soon as possible.”
Last month, Reebok launched a graphene sportswear range , which is said to be the first commercially-priced use of graphene in sportswear.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
