MySize’s strategic acquisition for €610,000 ($679,000) follows the insolvency of Percentil’s previous proprietor within Spanish jurisdiction. It also marks MySize’s first foray into the circular fashion and recommerce sectors.
The total cost of the acquisition includes a cash payment of €40,000 made by a subsidiary of MySize and the assumption of certain liabilities related to customers, labour, debt, and social security payments totalling approximately €570,000.
Percentil’s business model is designed to advance sustainable fashion by offering high-quality used clothing and it operates in Spain, France, Germany, and Italy.
The company ensures the quality of products, which in turn promotes higher resale values and enhances the experience for both buyers and sellers.
MySize believes this strategy will yield better financial results and customer loyalty than peer platforms such as Vinted and other fast fashion resellers.
The deal includes the acquisition of 17 employees from Percentil’s team, including its former CEO and CMO, as well as Percentil’s central warehouse along with its specialised quality control and picking systems.
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By GlobalDataIt encompasses an AI-powered pricing engine as well as proprietary garment assessment tools and processes.
MySize has also acquired an inventory of over 120,000 garments that have been rigorously evaluated for quality, positioning the company for an upsurge in sales.
MySize plans to rebrand Percentil as a premium marketplace aligning with consumer preferences for quality and authenticity while fostering a premium recommerce experience.
This strategic shift aims to bolster the platform’s commitment to sustainability through improved profit margins and long-term brand value.
MySize CEO Ronen Luzon said: “Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one. This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning.”
MySize anticipates that Percentil will contribute $1.5m to its revenues in the latter half of 2025, a projected 25% increase to MySize’s overall revenue and a significant enhancement to the group’s profitability.
The purchase was funded through existing cash reserves without issuing additional shares or incurring debt.
“We believe this to be a strategically sound and financially compelling acquisition. With a minimal upfront investment, we believe that we’ve secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that’s profitable. We believe that Percentil’s integration accelerates our entry into the circular economy while strengthening the financial foundations of our group,” Luzon added.
Following the acquisition, MySize launched a B2B resale solution that empowers brands to capitalise on excess stock and returned items by integrating with Percentil’s system. This scalable service allows fashion brands to resell returned or previously owned garments.
Early pilots conducted by Percentil with Springfield and C&A have demonstrated demand for this model among major retailers who are adapting to new EU regulations mandating formal reuse strategies for clothing.
MySize intends to incorporate its proprietary AI technology used in solutions like MySizeID and Naiz Fit into Percentil’s platform.
This integration is expected to improve pricing strategies and personalised tailor product recommendations are expected to improve the overall customer experience.
MySize also hopes the AI-driven backbone will reduce customer turnover rates and streamline inventory management.
