A memorandum of understanding (MoU) was signed by both the companies on 19 August.
Under the MoU, Shein and Lufthansa Cargo will collaborate on the implementation of sustainable aviation fuel (SAF) offsetting solutions for Shein’s deliveries.
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The goal is to finalise this adoption within six months.
Additionally, the partnership will explore other initiatives aimed at promoting renewable and lower-carbon energy sources in air transport operations.
This collaboration falls in line with Shein’s ongoing efforts to mitigate its transportation-related carbon emissions.
Shein global fulfilment general manager Ethan Shen said: “Lufthansa Cargo has extensive experience in driving the adoption of SAF and will provide Shein with opportunities to adopt lower-carbon air cargo options.
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By GlobalData“Through this partnership, we aim to pilot and gradually expand the use of SAF where feasible, while continuing to explore additional ways to reduce the carbon footprint across our delivery network. While the use of SAF is one step towards reducing our transportation and distribution emissions, we recognise it as part of a broader decarbonization strategy that should also include optimising logistics, fleet efficiency, and exploring other low-carbon solutions.”
To ensure transparency and credibility, Lufthansa Cargo will issue “Proof of Sustainability” certificates for the SAF quantities used by Shein.
These certificates will adhere to externally verified standards and provide a traceable account of emission reductions compared to traditional jet fuel.
The two entities are also considering additional collaborative efforts such as knowledge sharing and enhancing traceability and reporting of operational and environmental data.
Lufthansa Cargo CEO Ashwin Bhat said: “Signing this memorandum with Shein represents Lufthansa Cargo´s commitment to implementing high-performance logistics solutions responsibly and with operational excellence. It demonstrates the importance of concrete measures and reliable implementation in the international air freight business. Together with all stakeholders within the supply chain, we are driving the development of more sustainable global supply chains in line with our purpose: Enabling Global Business.”
In 2024, Shein experienced a 32.3% surge in sales within the UK market compared to the previous year. However, an industry authority informed Just Style that should the UK decide to eliminate the de minimis threshold, it could erode the brand’s competitive pricing advantage.
