The partnership combines Refiberd’s AI-enabled hyperspectral imaging technology— capable of rapidly classifying fibres, yarns and fabrics by their spectral fingerprints”— with GenuTrace’s forensic stable isotope analysis that verifies the true geographic origin of cotton. This two-step system delivers unparalleled confidence in feedstock claims before fabrics are ever produced.
“We ask one question — ‘If you claim it, can you prove it?’ Verifying fibre and yarn composition before fabrication means that sustainability claims are not just aspirational; they’re scientifically proven,” said MeiLin Wan, founder and CEO of GenuTrace.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This collaboration empowers brands and manufacturers to “Trace it Before You Make It,” ensuring authenticity and sustainability at the earliest stages of production. By integrating high-speed AI classification with forensic origin isotope testing, GenuTrace and Refiberd can help to deliver a baseline for virgin and recycled materials such as recycled PET, nylon and other materials, that safeguards quality, efficiency, and trust across global supply chains.
“To manufacture effectively, you must first know what you’re working with — down to the fibre. With our AI-enabled hyperspectral system, we can precisely verify cotton-based materials before they’re made into fabric. This validation is the critical foundation for making textile processes scalable and reliable,” said Sarika Bajaj, founder and CEO of Refiberd.
