The partnership will enable Frasers Group to leverage its scale and expertise in luxury retail, enhancing The Webster’s digital and operational platforms while preserving its independent identity and distinctive brand aesthetic.

Under the new deal, Laure Hériard Dubreuil, Founder and CEO of the luxury retailer, will retain a significant shareholding and continue to oversee day-to-day operations, steering The Webster through its next phase of growth.

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The sale follows a period of strong performance for The Webster, which has reported 10% revenue growth and expanded its footprint to 13 stores across North America, including new openings in Atlanta, Austin and Las Vegas.

Founded in 2008 in South Beach, Miami, The Webster has built its reputation on an immersive luxury experience, curating over 100 brands, including Chanel, Dior, Gucci, and Saint Laurent.

Dubreuil said the move marks “the start of a new chapter” for the company.

 “When it came to looking towards the future, it was so important to me to find a like-minded partner who believed in what The Webster stood for,” she said. “Since our first conversation, I knew that Michael and the Frasers Group team were completely aligned with our approach and would be the best partner to help take the business to the next level.”

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Frasers Group CEO Michael Murray said the acquisition strengthens the group’s luxury proposition and builds on its momentum with Flannels, its UK-based luxury retail chain.

“I’ve long admired what Laure has built with The Webster – a truly unique concept with flawless execution and exceptional brand partnerships,” Murray said. “With our financial strength, operational expertise, and proven digital capabilities, it’s a perfect partnership to support The Webster to fulfil its potential.”

The move forms part of Frasers Group’s Elevation Strategy, aimed at developing “the planet’s most admired and compelling brand ecosystem.” By combining The Webster’s curation-led approach with Frasers’ scale and digital infrastructure, both companies aim to strengthen their position in the competitive global luxury market.

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