This is part of an initiative that uses the Clear Fashion app to provide greater transparency at the point of sale.
The move comes in line with a French government-led national rollout of environmental labelling, which aims to allow consumers to assess the environmental impact of their purchases.
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The initial phase involves displaying the scores for around 70 of its Tex branded clothing items, including underwear, T-shirts and bodysuits.
Shoppers can access the environmental score of each analysed garment by scanning its barcode with the Clear Fashion app.
The app then displays a score out of 100, determined according to Clear Fashion’s proprietary methodology.
Carrefour will use this trial period to identify which tools are most effective and accessible for extending environmental labelling across all its textile collections.
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By GlobalDataThe methodology that underpins this labelling was defined by public authorities following several trials and includes a lifecycle assessment of each product.
The calculation takes into account factors such as greenhouse gas emissions, effects on biodiversity, use of natural resources, longevity and the impact of pollution.
The resulting score quantifies a product’s environmental cost in impact points, following a similar approach to existing indicators such as carbon footprint or nutritional value.
For the Tex garments assessed so far, the average environmental cost stands at 542.91 points per 100 grammes.
A Tex organic cotton T-shirt receives a score of 510 points per 100 grammes, whereas a comparable non-organic T-shirt from a fast fashion brand receives over 1,000 points per 100 grammes.
With this latest initiative, Carrefour seeks to show that implementing environmental labelling for clothing on a large scale is technically achievable.
