The service is now available in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Poland, Spain, and Sweden.
The company has adopted a customer-to-business-to-customer (C2B2C) model for this segment.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Customers can buy like-new children’s items and sell back outgrown clothing directly to Zalando in exchange for gift vouchers valid across the platform, including for pre-owned products.
The range covers brands such as Nike, Adidas, and Tommy Hilfiger, alongside NEXT and Name It. Specialist and premium labels like LEGO Kidswear, Bisgaard, Boss Kidswear, Stella McCartney Kids, and Moschino are also featured.
According to Zalando, the process does not require customers to provide photos or pay postage fees, with the company managing shipping and free returns while its in-house team inspects all items to ensure they meet specific quality criteria.
This move comes as demand for second-hand apparel increases across Europe. Data from the retailer indicates that sales of its adult pre-owned fashion have doubled in recent years.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataUp to half of all pre-owned stock sells within 24 hours of listing, with that proportion rising to 90% for premium brands. In 2025, over 40% of Zalando orders included a mixture of new and pre-owned items across various product categories.
Zalando pre-owned director Alice Marshall said: “With our Pre-owned category, we are removing the friction often associated with second-hand shopping. Customers can shop for a premium pre-owned winter coat and a new pair of sneakers in one go, with the confidence that every piece has been hand-inspected for quality. And they can easily and conveniently sell clothes back to Zalando. By expanding into children’s second-hand clothing and accessories, we bring the unmatched convenience of buying and selling pre-owned fashion to the whole family.”
