Powered by Antavo’s AI Loyalty Cloud, VivoRewards members can collect between 50 and 200 points by taking part in a wide range of activities and challenges that reflect Vivobarefoot’s values.
These include simple actions such as completing account details, sharing birth date, leaving a product review, and signing up to the newsletter.
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Higher value actions include purchasing footwear, returning shoes for repair or recycling through ReVivo, taking foot scans or scanning feet in-store, completing VivoHealth courses and referring a friend.
The brand hopes to encourage deeper engagement, richer first-party data and long-term loyalty built around shared value rather than short-term incentives.
Galahad Clark, co-founder & CEO, Vivobarefoot, said: “Our loyalty programme isn’t about points for purchases, it’s about recognising a deeper relationship, rewarding curiosity, movement, repair, learning, and the everyday choices that help people reconnect with their natural potential. Working with Antavo has enabled us to translate that philosophy into a living system, one that celebrates behaviour, not just transactions, creating real value for our community.”
By centralising loyalty intelligence across systems, Vivobarefoot gains a unified customer view while members benefit from a seamless, consistent experience across every touchpoint.
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By GlobalDataAttila Kecsmar, CEO & Co-Founder, Antavo AI Loyalty Cloud, commented: “Vivobarefoot understands that modern loyalty is about behaviour, not just transactions. With Antavo’s AI Loyalty Cloud, we’ve helped them build a programme that makes value tangible for members while generating actionable insights for the brand. This reflects our experience delivering high-impact loyalty across fashion and beauty, and beyond.”
