Wolverine Worldwide reported “robust performance” in Q4 2025 as total revenue increased 5% compared to the same period in 2024, as it focused on international markets and direct-to-consumer channels.
Wolverine, which owns activewear and outdoor brands including Saucony and Sweaty Betty, reported gross margins of 47%, compared to 43.6% in Q4 2024, which it attributed to cost savings and a shift toward more full-price sales, although this was partially offset by higher US tariffs.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We exceeded our expectations across all key metrics in the fourth quarter, finishing a solid year for the Company. Our biggest brands are growing around the world, direct-to-consumer continues to improve, earnings per share increased meaningfully year-over-year, and I believe we’re finding our footing where we’ve underperformed,” commented Chris Hufnagel, president and CEO at Wolverine Worldwide.
For FY2025, Wolverine’s gross margin was 47.3%, up from 44.3% in the year prior. It attributed this to the benefit of product cost savings, recent price increases and full-price sales, although this was again partially offset by US tariffs.
Total revenue for FY2025 was $517m, above the $506m guidance provided. Wholesale revenue increased 3%, driven by international growth as the US remained flat, while direct-to-consumer revenue increased 4% compared to FY24.
Speaking on a call with investors as the results were announced, Taryn Miller, chief financial officer at Wolverine, noted that the situation with US tariffs “remains dynamic” but said the company was implementing a mitigation strategy focused on pricing and cost savings.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataHufnagel added: “I’m pleased with our progress in transforming the Company and encouraged by the momentum we’ve carried into 2026. We’re focused squarely on executing our brand-building model with pace and distinction—building awesome products, telling amazing stories, and driving the business each day.”
The update follows shortly after Wolverine said it had seen the “strongest revenue growth in several years” while announcing its financial results for Q2 2025.
