Vinted says it is on a mission to “make secondhand the first choice” across the globe and looks to be succeeding.
As revenue topped $1 billion for the first time, up 38% year-on-year since 2024, its net profits fell 19% as it invested to grow in the German market, introduced Vinted Pay’s wallet and expanded into new categories.
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Gross marketplace value hit €10.8bn ($12.68bn), up 47% year-on-year since 2024.
Vinted said its core fashion market continued to grow in 2025, particularly for women’s and children’s clothing.
Alongside its investments in Germany, Vinted also expanded into Latvia, Estonia and Slovenia, increasing its European presence.
Key investments and launches
In 2025, Vinted also launched Vinted Go, its own carrier service in Spain and Portugal. The service is now operational in five markets, including Belgium, France and the Netherlands. It also opened a new sortation centre in France to help it support growing parcel volumes.
The marketplace has also been testing additional uses for its logistics infrastructure, including delivery services for external clients.
Vinted Pay is currently rolling out to consumers, aiming to reduce payment-related costs and dependencies.
Focusing on value
Cost efficiency is a key concern for Vinted, as it says lower costs will make selling lower-value items more attractive to its users.
“To make second-hand first choice, we know what we need to do: we need to be the most cost-efficient, be the most reliable and easy to use. Therefore we need to build an ecosystem for C2C second-hand trade, that maximises value to members at the lowest possible cost. We do this by investing in technology to have long-term scalable impact. That’s why you see us improving our product, investing in safety and member support, while strengthening the rails that power the marketplace: shipping and payments,” explained Thomas Plantenga, CEO at Vinted.
“When we do this well, sellers sell their items quicker, buyers find what they want more easily and at the best price, all while delivery and payment happen seamlessly and reliably. When this happens, the value compounds as the marketplace gets meaningfully better with each additional member.
“In 2025 this happened across every growth vector we have, which resulted in strong growth and, more importantly, a more efficient and stronger foundation that will drive the future consumption shift from new to second-hand.”
The news follows shortly after Vinted was reportedly exploring a share sale that could value it at around €8bn.
