With its membership, Temu joins a network of more than 250 companies and organisations across 40+ countries dedicated to combating counterfeiting and piracy.
“Protecting intellectual property is essential when building a marketplace that consumers and brands can trust,” said a Temu spokesperson. “Joining the IACC reflects our ongoing commitment to IP protection, and we look forward to constructive collaboration with industry peers and stakeholders.”
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Temu will seek to deepen collaboration with brands, industry associations, and enforcement agencies across the coalition’s network. The company will contribute to cross-industry working groups, share expertise, and advance joint efforts to strengthen intellectual property protection and consumer safety worldwide.
Bob Barchiesi, president of the International AntiCounterfeiting Coalition, said: “Addressing counterfeiting requires coordinated, cross-industry action. The IACC brings stakeholders together to align efforts and share best practices. We look forward to Temu’s active participation in our network as we continue advancing a safer and more trusted online ecosystem worldwide.”
Temu’s IP enforcement system, which has grown substantially since its launch in 2022, operates across every stage of the platform, from seller vetting and pre-listing screening to 24/7 post-listing monitoring.
The system’s proactive monitoring database covers more than 6,700 brands using more than 38 million images and 9 million keywords. Over 99.9% of takedown requests are resolved within three business days, with an average resolution time of less than one business day.
Through its Brand Guardian Initiative, launched in April 2024, Temu works directly with more than 1,500 brands, providing enforcement tools, one-on-one support, and regular enforcement data insights.
Last month, the American Apparel and Footwear Association (AAFA) released research examining the safety of counterfeit apparel, footwear and accessories. The report, titled Unboxing Fake Fashion Unleashing Real Dangers, found a 41% safety failure rate and highlighted evidence that counterfeit products can present serious chemical and product safety risks to consumers.
