The move comes as Authentic prepares for its next growth phase, and follows indications from Salter that the company could seek a public listing within the next 12 months.
Salter, who established Authentic Brands Group in 2008, previously served as chief executive. In his new capacity, Salter will focus on the company’s long-term strategic initiatives, which include mergers and acquisitions, global partnerships, and other priorities designed to fuel international expansion.
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“As Founder and Executive Chairman, I will continue to do what I’ve always done: being laser-focused on driving strategic, transformational opportunities that will position our peerless company for continued growth,” Salter commented.
“I’ll remain actively involved, partnering closely with Matt and the entire leadership team, as we continue building the world’s leading brand, marketing and entertainment platform.”
Maddox, who became president of Authentic Brands Group in January 2025 after twenty years at Wynn Resorts, now assumes the role of chief executive officer.
In this position, he will report to Salter and join the board of directors, overseeing the company’s global operations and focusing on driving growth and value creation for shareholders and partners.
Maddox added: “I look forward to working side by side with Jamie to build on that foundation and accelerate our growth. Authentic’s leadership bench is exceptional, and it is a privilege to step into the role of CEO and lead a team of this calibre forward. The opportunity ahead is significant, and we are just getting started.”
The announcement also comes as Salter confirmed to CNBC that the company is targeting a public listing in the near term.
Salter said: “We’ve almost gone public twice, we’ve filed twice and both times we were taken out by other private equity firms at much higher prices. I think this time, the company has grown so big that I think this time we’ll probably end up going public sometime in the next 12 months.”
Authentic’s portfolio boasts more than 50 fashion brands including Reebok, Champion, Sports Illustrated, GUESS, Brooks Brothers, Ted Baker, Juicy Couture and Billabong.
