The French technology company says Apogy is intended to centralise critical product data and bring together designers, manufacturers, and suppliers within a single digital workspace, tackling industry challenges related to data silos and process fragmentation.
Developed over three years in consultation with several dozen customers, Apogy aims to help fashion companies facing pressure to accelerate collection cycles, manage regulatory demands, and respond to shifting consumer behaviour.
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By focusing on the often complex stage between garment design and production, Lectra believes Apogy can enhance both speed and transparency in bringing new products to market.
Lectra deputy CEO Maximilien Abadie said: “With Apogy, we are launching the first and only solution designed to bring together all involved parties, data and processes that shape a product.
“By breaking down silos and streamlining interactions across the entire ecosystem, we enable fashion companies to develop desirable, manufacturable products that meet consumer demand more quickly. Apogy ushers in a new era of product development, where artificial intelligence turns product data into a competitive advantage for fashion players.”
The platform’s core lies in the use of agentic AI, which assists teams throughout the product lifecycle by automating repetitive tasks and offering decision support.
Features include concept generation from prompts, sketches or images, real-time collaborative editing with traceable histories and support for digital prototyping through 3D simulations and photorealistic renderings.
Apogy is delivered as a Software-as-a-Service (SaaS) solution, allowing users access to updates and new capabilities as they are developed.
Early adopters have reported improvements in workflow and data management. Irish sportswear manufacturer O’Neills has already been using Apogy across its teams.
O’Neills senior manager David Towell commented: “For the first time in our history, all our teams are using a single solution. This harmonisation eliminates errors linked to data transfers, increases transparency and now enables us to accelerate operations, improve productivity and effectively support our growth.”
Lectra also emphasises the platform’s capacity to preserve key expertise and knowledge within organisations by making information easily accessible and reducing reliance on a small group of technical experts.
The French technology company, which has previously introduced software including Modaris and Gerber AccuMark, remains focused on supporting industry transformation through digitisation.
Lectra plans to continually expand Apogy’s functionality, with the aim of further automating processes and unlocking new efficiencies for users in a fashion sector adapting to rapid change.
Speaking to Just Style, Abadie said Lectra’s history of “gathering all the best practices of the industry” meant whether an existing Lectra customer or not, Apogy’s integration would be “very easy”.
“For the past 50 years we’ve been supporting how to digitise pattern making. Today we’re expanding that with Apogy. When designing Apogy, we did question how long it would take to onboard, particularly new customers. So far, initial testing suggests after two weeks, a user is fully knowledgeable and can master nearly most of the value of Apogy. Two weeks. That’s a game changer because it means anyone with a pattern design mindset or design mindset alone, garment making mindset, as soon as they’ve understood the logic of Apogy, it’s pretty much plug and play. We’ve had very positive feedback from our first customers, including Initmissimi, O’Neill’s, even at the garment producer end with customers like Siena.”
When quizzed on how Apogy can maximise efficiencies, Abadie confidently pointed out it can increase productivity by 30%.
“When you compute that into the number of days or months it takes to build a full collection, and on the opposite side you’ve got fashion companies putting garments on the market every week, here, we are talking about multiplying by a factor of two to three times the number of products because we provide the designer a way to iterate new ideas, test new ideas, see a photorealistic rendering all from one place. There’s no back-and-forth discussion across multiple locations for weeks on end. That’s a huge time saving, not to mention the environmental and cost benefits of less waste.”
