The first online session took place on 21 September 2026 and addressed obligations under the PPWR, which came into effect on 12 August.
The training covered the regulation’s background, compliance routes and implementation considerations, including recyclability, traceability, labelling and packaging-waste reduction.
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Led by Dr Liu Kaiming, a SPEAC key expert, the PPWR briefing was delivered with SPEAC, an EU-funded project with which Shein has previously run training for sellers.
According to the fast fashion retailer, the wider 2026 programme will include sessions on the Digital Product Passport (DPP) and rules governing restricted substances in textiles, apparel, jewellery and chemical products.
The programme is intended to help sellers understand EU product-safety and consumer-protection requirements applicable to their operations.
The latest sessions build on two previous training events organised by Shein and SPEAC in 2025, which covered the EU General Product Safety Regulation for consumer goods as well as compliance standards for electronic products sold within the EU.
According to Shein, the goal of these seller-focused initiatives is to help marketplace vendors better understand and implement European requirements on product safety and consumer protection.
These training sessions complement the company’s own compliance measures as an EU online marketplace, as mandated by regulations including the General Product Safety Regulation and the Digital Services Act.
Shein EMEA senior product compliance director Julien Faivre said: “Shein’s collaboration with SPEAC highlights its commitment to driving compliance awareness amongst its marketplace sellers. The training series complements Shein’s ongoing efforts to provide Marketplace sellers with access to information and training on the regulatory requirements applicable in the markets where they operate.”
In parallel, Shein launched a product safety and quality compliance training programme for marketplace sellers in May 2026.
This initiative, organised with third-party testing and certification organisations such as Bureau Veritas, SGS, and TÜV SÜD, is designed to address ongoing changes to safety requirements and industry standards, helping sellers adapt to global compliance challenges.
Shein said that the programme covers regulatory updates, product-safety requirements, testing standards and industry practices across international markets.
